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| Index - news - 2007 Exhibition economic development trend analysis |
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2007 Exhibition economic development trend analysis
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news¡¡In Time£º2008-6-9 16:54:44¡¡Form£º ¡¡Totie£º290
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Integrating the activities of the HKCEC. 2007, convention activities in the form of greater emphasis on outreach meeting, the combination of which will be in the exhibition, there will be outreach to show band will be promoting the exhibition. An international conference to convene the general meeting of the main theme, but the meeting will be the introduction of the same period the number of commercial exhibitions: international exhibitions and although the main exhibition, on display during the seminar topics will be more such meetings, conferences and exhibitions to the relationship between more integration.
MICE business specialization. International Conference and Exhibition from the practice of economic development, many professional exhibition organized by the trade associations. With the exhibition of the fierce competition between the growing number of industry associations to sell their own professional exhibitions exhibition companies, and professional exhibition company or joint venture formed joint-stock companies, trade associations only retain a certain amount of shares, the right to operate or show all or part of the exhibition delivery company. As another famous French France SBHM loaded Show £ÛFrance£Ý were originally part of a men's professional associations, because of poor management in huge deficit, have recently sold all their shares a professional exhibition company.
Since the beginning of 2000, the HKCEC to the increasingly professional and brand development. In the field of building materials such as France have BATIMAT Show, in the food area with STAL exhibition in the field have EMBALLAGE packaging exhibition in the field of agriculture with SLMA Show. Also in China Shanghai Auto Show, Shenzhen High intersection, and the Canton Fair and Zhuhai Air Show. More international Hanover in Germany, Frank Fu, Munich, Dusseldorf and. Predictable, the exhibition business in 2007 will be even more prominent professional orientation.
Competitive Enterprise Group of the HKCEC. Market growing requirements of the exhibition, exhibition enterprises in need of funds, human resources, international networks, and other areas have more input. Small companies will be insufficient Exhibition: Exhibition by large company mergers and acquisitions, the company will form a group exhibition of the trend. For example, in France MICE market, it has gradually formed the Bo Ai Group Exhibition, Exhibition Group Wen Bo, Paris Show Committee, the leading exhibition for enterprise groups.
In 2007, world trade and the development of economic globalization trend will continue to deepen, therefore: in a country organized by the international professional exhibition does not satisfy the customer's visit to the country and exhibitors, organizers must be greater geographic scope to find customers. In order to survive and develop, the brand already has a show to raise the level of the international exhibition, increase foreign exhibitors and visitors proportion of customers, and strive to show the region will become a leading exhibition, and even the whole world leading exhibition.
In respect of information technology application in the economy has become increasingly evident. Network technology for the development of enterprise marketing and external exchanges, with the means, or through tremendous changes have occurred in to the world exhibition industry has brought new opportunities and challenges. After several years of adjustments, physical exhibition of traditional and e-commerce information technology such as a virtual exhibition of the two complement each other trends in 2007 will be further clarified. In Germany, sales of online exhibitions, the Internet and online business development soon, but the German exhibition industry momentum and scale of development has not been affected.
In the United States, network technology and the level of development far exceeds the scope of application of national `but it really MICE industry in the new economic era and the emerging trend of the German basically the same. According to the exhibition CEIR£Ý £ÛResearch Center survey, the United States is still the enterprises to participate in trade fairs as the most effective marketing and external ties ways and means, and that if he really that way and manner as commercial advertising, e-commerce and the use together, it can be successful of greater can be.
The ever-changing face of e-commerce and electronic media development, more than 50% of the participating enterprises that the role and significance of the exhibition will not be reduced another 1 / 4 of the participating enterprises that the significance of the exhibition and the role will become more and more important. Often those enterprises participating in the exhibition, this higher rate, to increase or maintain the existing scale of exhibitors participating enterprises accounted for 87% of participating enterprises that exhibitions role in the Internet era and the impact will be reduced or become more exhibitors enterprises accounted for 80%. Clearly, e-commerce and electronic media and the rapid development and extensive use and no certainty enterprises from the traditional exhibition in the pickup market. In fact, the professional division for the exhibition industry specific analysis found that the IT industry professional exhibitions particularly strong growth momentum, and this is precisely the information network sectors of the economy still need traditional media - trade fairs to expand and develop their businesses.
In fact, the main organizer of the exhibition business is not a business rationale for the exhibition itself, and on measures taken by various means - physical exhibitions, online virtual exhibitions, online sales or any other form of effective and successful organization of the buyers and sellers together, the increase their participation in fairs and visits to the interest and value of trade. From that point of view, e-commerce, the exhibition site, online sales and other business in the exhibition, the organizers of the scope of the business. 2OO7, the exhibition organizers of the operational effectiveness of the evaluation criteria must adapt to the changes.
Europe and the United States market stability rapid growth of the Asian market. Europe and the United States exhibition industry developed countries, with strong backing of the economic strength, coupled with rich experience in camp grounds, quality of service and convenient traffic and the large number of Convention and Exhibition Association headquarters, the Convention and Exhibition market will still grow steadily. Canton Fair
It can be predicted that in 2007 the world economy will continue to strengthen the eastward shift trend, as Asia's largest countries - China's integration into the world market, to the Asian economic development of a new development opportunities. Asia is now the world's fastest growing economy, Asia will inevitably bring about rapid development in various sectors of the world will be developed with great enthusiasm concern this market. Exhibition industry as a world trade, information exchange platform, all countries are bound to trigger a great interest. China's vast territory and huge market potential, there should be a broader space for development. China is now actively enter the market r Exhibition Industry Exhibition | | |
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